By: Sarah Dally
In an industry crowded with legacy giants and venture-backed newcomers, few founders are building beauty brands with the precision — and relentlessness — of Erin Carr.
The Australian-born, Los Angeles–based entrepreneur is the force behind a growing portfolio that includes Glow & Go, LA Glam Co, and lifestyle brand yehMATE.
What separates Carr from many early-stage founders is not only her ability to anticipate where consumer behavior is heading — particularly among the two demographics reshaping beauty, modern women and Gen Alpha — but also her unusually grounded self-awareness as a leader.
When speaking about her entrepreneurial style, Erin is disarmingly honest:
“I am chaotic most days — but organised chaos,” she admits. “The bigger we get and the faster we grow, the more I’m working on that. It also means bringing more people into the team, delegating, and letting others handle areas that aren’t my strengths. I’m a big believer in not trying to do it all — although I do, because I’ve had to. But I understand how important it is to have team members managing different parts of the business so I can focus on what I’m actually good at. And it feels good to see that side coming together now.”
Her 2026 strategy reflects that blend of intuition, humility, and ambition — and a deep commitment to serving the diverse audiences her brands are built for.
Capturing One of the Fastest-Growing Categories: Teen & Pre-Teen Skincare
Among the brands under her umbrella, Glow & Go is shaping up to be the breakout story of 2026. After months of product development, packaging refinement, and behind-the-scenes building, the brand is now ready for its next chapter.
Designed for pre-teens and teens aged 7–14, Glow & Go taps into one of the most explosive shifts in the beauty industry: young consumers entering skincare earlier than any generation before them.
Glow & Go’s approach is intentionally age-appropriate. Rather than repackaging adult formulas for kids, the brand focuses on:
- Age-appropriate ingredients
- Dermatologist-informed concepts
- A simple, confidence-building routine
- Soft, collectible pastel packaging
- Messaging crafted to educate both kids and parents
Its tagline, “Self-Care for the Next Gen,” has resonated widely, positioning Glow & Go as one of the most closely watched emerging players in the teen/pre-teen category.
The brand’s goals for the year include expanding into a 12+ SKU lineup, surpassing $1 million in online sales, and securing $150,000–$300,000 in retail purchase orders. With retailers rapidly expanding teen-focused aisles, Glow & Go is entering the category at precisely the right moment.
LA Glam Co: Haircare for the Modern Woman
While Glow & Go focuses on the next generation, Erin is simultaneously elevating LA Glam Co, now firmly positioned as a haircare-led brand designed for today’s modern woman.
Originally known for its accessories, LA Glam Co has evolved into a refined, accessible-luxury brand that blends neutral, minimalist aesthetics with performance-driven formulations. Its 2026 product pipeline includes:
- Nourishing hair creams
- Hydrating treatment oils
- Shampoo and conditioner systems
- Everyday styling essentials
- Curated accessory bundles
The brand’s ethos is rooted in simplicity, confidence, and everyday glam — beauty made effortless for women balancing careers, families, ambition, and self-care.
LA Glam Co enters 2026 with continued momentum thanks to its high-visibility partnership with Olivia Pierson, whose influence in beauty, fashion, and lifestyle brings added reach and credibility.
The collaboration will continue featuring routine-driven content, selective product integration, and co-branded storytelling — positioning LA Glam Co as a rising name in modern women’s haircare. The brand is looking forward to growing their partnerships with extended influencers and like minded beauty lovers.
Financially, the brand is targeting $1.5 million+ in combined DTC and retail sales for 2026.
A Portfolio Designed to Grow With Its Audience
Unlike many beauty entrepreneurs who focus on a single hero brand, Erin is building a ladder of labels that follow consumers through multiple life stages:
- Glow & Go: for children and teens discovering self-care for the first time
- LA Glam Co: for modern women seeking elevated, attainable haircare
- yehMATE: for men’s lifestyle and wellness, with a philanthropic foundation emerging
Each brand operates independently but benefits from the same disciplined creative direction, operational infrastructure, and founder-led storytelling — a system beauty analysts believe could become a long-term competitive advantage.
Combined, Erin and her brands are targeting $2.5–$3 million in revenue in 2026.
The Founder’s Lens: Honesty, Hard Work, and High Vision
Despite the polished branding and rapid growth surrounding her portfolio, Carr remains refreshingly unfiltered about the realities of entrepreneurship.
“You have to work really, really hard to make a brand successful — or anything for that matter,” she says. “If you want to be the best or in the top tier, working hard doesn’t stop. I am a terrible cook, but I have very little interest in being a good cook,” she laughs. “So I don’t try hard — plus my husband is amazing, so that’s his area. I want to be great and successful at my businesses, so the drive is there for me to be good at that.”
She continues:
“And it’s tough some days. I say it a lot because it’s the truth: business is not easy. I used to get really upset when things didn’t work out — when things were slow, or I’d think, ‘Why isn’t this working for me?’ But the truth is most business owners and entrepreneurs have struggled or failed, and it’s taken them different paths to get to their success point.”
“So now I’m a little more relaxed about the ride because I know through the tough moments we always come out the other side — even if it takes a little longer. I love the pressure, but then some days I hate it. Some days you wonder why you’re doing it to yourself, and other days you feel on top of the world. It’s a circle,” she adds, laughing again.
Those who have worked with her describe her as equal parts creative, analytical, and relentlessly committed — someone who can toggle between packaging details and financial forecasting in the same conversation. And someone who simply won’t take no for an answer, even if it takes her longer.
Why 2026 Matters
For Erin, 2026 represents a pivotal moment — a convergence of category timing, brand readiness, and operational maturity.
- Glow & Go enters an explosive teen/pre-teen category at an early, high-growth stage.
- LA Glam Co transitions into a fully realized haircare line backed by strategic influencer partnerships.
- yehMATE continues laying the groundwork for a stronger presence in men’s lifestyle and wellness.
Photo Courtesy: Dimitry Loiseau
If executed successfully, the year could significantly expand brand visibility, accelerate revenue, and push Erin’s portfolio closer to her long-term ambition of building a nine-figure-plus beauty house. She notes that she and her team — including her retail partners — are aligned and committed to these goals.
After speaking with Erin, one thing becomes clear: she is very honest about hers success and failures she says “i am very aware that success can go as quick as it can come so I am also very aware whilst it’s great celebrating milestones but it’s important to stay on track” her growth philosophy is rooted in staying close to the consumer — listening, adapting, and building community across all three brands.
“And that,” she says, “I will always continue to do.”Her final sentiment captures the anticipation ahead:
“2026 is going to be an amazing year — not just for me professionally, but personally as well. I’m beyond excited to kick off the year.”
Follow Erin Carr’s journey and stay updated on her brands through Instagram at @la_glam_co, @yehmatela, @glowandgonextgen, and @erin_kwilliams.”
