By: AK Infinite
Technology is changing the landscape of real estate investing, accelerating the speed at which deals are sourced, analyzed, and executed. Tasks that once required significant time—such as networking, research, and property evaluations—can now be completed more efficiently with the right tech. From identifying undervalued properties to securing capital and managing projects, digital tools are becoming a key part of many investors’ strategies in house flipping. Adopting and using these tools effectively may offer investors advantages in today’s competitive market.
Jake Leicht’s Approach to Technology in Real Estate
Jake Leicht, founder and CEO of The Flip Secrets, has worked for over a decade refining strategies that incorporate technology for better efficiency and scalability. His approach offers resources to help investors at different experience levels learn to use technology to their advantage.
Identifying Potential Deals with Data
Technology has transformed the way investors find and evaluate properties. Data-driven platforms can simplify the process of identifying investment opportunities, potentially saving time and effort compared to traditional methods such as MLS searches or direct outreach. One of the tools Leicht has used is Redfin, a free platform that, when combined with strategies like those found in Flip Secrets, can help investors identify properties that meet specific criteria.
For those looking for more automation and who are open to paying a fee, DealMachine is another platform worth considering. This mobile tool modernizes the “driving for dollars” strategy, offering property ownership details and outreach options, as well as other features to improve efficiency.
By leveraging these tools, investors may be able to access valuable data more quickly and stay competitive in a fast-moving market.
Evaluating Deals and Financing Options
In addition to identifying potential deals, technology can play an important role in evaluating investments and structuring financing. Various platforms designed for financial modeling and analysis can assist investors in making informed decisions.
One example is Leicht’s Flip Calculator, which may help assess whether a property could be profitable by taking into account factors like rehab costs and financing expenses. “Successful flipping is about using data and financial tools to make informed choices,” Leicht explains. By using these tools, investors may be able to reduce risks and improve their chances of achieving favorable outcomes.
Managing Projects for Higher Efficiency
After securing a property, one of the key factors in improving its value is how efficiently renovations are handled. Leicht’s approach focuses on building a curated team of professionals, which allows investors to flip properties remotely. This flexibility allows investors to consider deals outside their immediate geographic area, potentially enabling them to focus on opportunities with high potential.
By networking and collaborating with professionals—including real estate agents, contractors, and lenders—developers can focus on running the business, while the team handles day-to-day tasks. This model may provide greater scalability compared to traditional house flipping, which can be limited by the need for hands-on involvement in each project.
“The ability to manage multiple projects remotely can be helpful,” Leicht notes. “Partnering with professionals to manage project-specific teams may offer the flexibility needed to handle several flips at once.”
Supporting New and Experienced Investors
Real estate investing can be challenging for both newcomers and experienced investors trying to keep up with today’s fast-paced market. The Flip Secrets seeks to provide resources to help all investors learn more about the industry, with access to digital tools and expert insights that may help in navigating the complexities of real estate investing.
“Our goal is to make the tools and knowledge available to anyone interested in real estate investing,” Leicht says. “We believe that the industry should be accessible to those who are motivated to learn and grow in it.”
The Future of House Flipping: Data and Technology
As real estate investing continues to evolve, those who use technology to enhance their strategies may have an advantage. House flipping is no longer exclusive to those with large financial reserves—investors who have access to the right tools, knowledge, and willingness to learn can still build a business in real estate.
For those interested in refining their approach, The Flip Secrets offers resources that combine data-driven insights, expert guidance, and a network of professionals to help investors explore technology as part of their real estate strategies.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial, investment, or legal advice. Real estate investing involves significant risk, and success depends on various factors, including market conditions, individual skill, and experience. The tools and strategies mentioned in this article may be helpful to some investors, but results are not guaranteed and can vary widely. Always conduct your own research and consult with a licensed financial advisor or professional before making any investment decisions. Past performance is not indicative of future results.
Published by Jeremy S.
