Fragrances have the power to evoke memories and emotions. They can be a reflection of our personalities, a statement of our style, and an extension of our individuality. For one person, a fragrance could be a stamp on time like pictures do with a moment; for another, it reveals where their head is and how they feel. Overall, scents and fragrances are artistic expressions. For Carrie Hadley, Owner and Creative Director of INDIEHOUSE Modern Fragrances, this is why fragrance is a form of art.
INDIEHOUSE Modern Fragrances is an interactive fragrance boutique that offers a unique experience for fragrance lovers. With two locations in Georgia, the brand has recently expanded its reach by opening a new store in Midtown, Atlanta. The brand’s philosophy is to make shopping for a new scent an enjoyable discovery experience. Carrie believes that customers already know what they like and don’t like, so the experience in-store and online is structured to help them discover new fragrances to complement their moods and outfits.
As a Perfumer, Carrie is a trained artist with a keen knowledge of various fragrance ingredients and their smells. She has studied perfume art in Europe and has now brought the concept to the United States. She aims to show her clients how to experience the fragrance niche at luxury brick-and-mortar locations. INDIEHOUSE offers a custom mixing bar, DIY workshops, and niche and artist fragrance brands from around the world, with over 50 brands currently available. In addition, they sell niche imported perfumes and cologne brands from around the world that all adhere to the EU/IFRA standard for clean ingredients.
INDIEHOUSE Modern Fragrances is not just a place to buy fragrances but an experience to discover them. The custom mixing bar allows customers to create their unique scents, while the DIY workshops offer the opportunity to learn how to make scented candles and other fragranced products. The store’s modern and minimalist aesthetic allows the fragrances to take center stage.
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INDIEHOUSE Modern Fragrances‘ success can be attributed to its unique approach to fragrance. The brand’s philosophy is to offer a personalized experience, taking the time to understand customers’ preferences and helping them discover new fragrances. The stores are welcoming, and the knowledgeable staff makes the experience enjoyable and educational.
So while an individual could walk into a perfume store with predetermined tastes and choices in mind, INDIEHOUSE Modern Fragrances sets the explorer in you free by giving you an unforgettable experience that propels you to discover scents you didn’t know you might love. Then, they offer you these scents in ways that are most welcoming.
In conclusion, INDIEHOUSE Modern Fragrances is a brand that offers a unique and personalized experience for fragrance lovers. With its new location in Midtown, Atlanta, the brand is set to expand its reach and bring its discovery philosophy to more customers across the United States. So, if you want to discover your perfect scent, why not visit INDIEHOUSE Modern Fragrances and experience the art of fragrance?
