Momentum Solutions, founded by Bettina Abascal, is a solutions-driven firm with over 20 years of experience in connecting brands and agencies with skilled content production experts. Known for sourcing innovative and next-generation production partners, Momentum often plays a pivotal role in the creative development and execution of high-quality marketing campaigns. Serving both agencies and brands, the firm acts as an effective behind-the-scenes matchmaker, helping businesses scale their production capabilities while typically not charging fees to the agencies or brands they work with.
Momentum Solutions has earned recognition for providing innovative production solutions across traditional and emerging production methods. Unlike other firms that represent only directors or specific content forms, Momentum’s network covers a wide range of production types. Whether the campaign is for television content, social media, experiential or event activations, tech-driven innovations, stunt marketing, organic social campaigns featuring UGC, or creative photography and illustration, Momentum supports brands in pursuing their marketing goals by connecting them with bold, efficient, and high-quality production partners.
Founded in 2003 by Bettina Abascal, a Circulo Creativo Hall of Fame award winner, Momentum Solutions is recognized as a creative powerhouse. Abascal’s vision for the company was to provide marketers and brands with innovative approaches to production that go beyond the ordinary. Over the past decade, Momentum has built an extensive network of highly regarded traditional content creators, technology-focused vendors, and experiential production partners. This network enables the firm to deliver well-suited production solutions that fit each brand’s unique needs.
“We all know that budgets are feeling strapped, and marketers and ad agencies need to stretch their dollars while still maintaining high quality to speak to their consumers,” says Bettina Abascal, Founder of Momentum Solutions. “At Momentum, we specialize in production solutions sourcing. We often serve as the place where marketers go to brainstorm feasibility for out-of-the-box projects. We’re all about tackling those ‘impossible’ projects by constantly exploring fresh, innovative ideas.”
Momentum’s ability to inspire creativity helps distinguish it from other production representation firms. The company works as a connector between marketers and highly skilled production talent, listening carefully to project briefs and understanding each brand’s unique marketing challenges. By building strategic partnerships, Momentum strives to ensure that each campaign is executed smoothly from creative development through to final delivery.
The firm’s unique approach to production partnerships contributes to its standing in a crowded industry. Rather than simply representing talent or content creators, Momentum’s value lies in its ability to deliver customized production teams, tailored to meet the specific needs of each project. Whether it is a one-off production or a long-term collaboration, Momentum focuses on selecting the most suitable team to deliver high-caliber marketing content.
With over two decades of experience, Momentum Solutions continues to explore new possibilities in creative production, offering brands more efficient ways to bring their marketing visions to life. The firm’s focus on innovative production techniques and its commitment to building strong, bespoke partnerships make it a valuable resource for agencies and brands looking to produce standout marketing content or experiences in today’s competitive landscape.
To learn more about Momentum Solutions, visit momentum.solutions. You can also follow the company on Instagram at @momentumreps and connect with Bettina Abascal on LinkedIn at Bettina Abascal.
Published by Art B.
