Rob McCormick on Future-Proofing Small Businesses with Advanced IT Solutions
No business, no matter its size, can afford to ignore the impact of technology on its success. For small businesses, keeping up with the latest IT solutions is essential for staying competitive and ensuring long-term growth. Technology can streamline operations, improve security, enhance customer service, and help small businesses thrive digitally. However, as Avatara founder Rob McCormick knows, technological changes can overwhelm smaller companies with limited resources. This is where advanced IT solutions offer affordable and scalable options that help small businesses future-proof themselves.
What Is Future-Proofing for Small Businesses?
Future-proofing means preparing for the future by adopting technologies and practices that ensure a business can continue operating efficiently, even as the world changes. For small businesses, this includes adopting IT solutions that can scale as the company grows, reduce the risk of downtime, and improve security.
Due to their size and resources, small businesses are often more vulnerable to disruption. However, with the right IT systems, they can compete with larger companies and remain strong in the long run. This is where advanced IT solutions come in.
The Shift to Cloud Technology
One critical IT solution for small businesses is the move to cloud computing. Instead of relying on expensive hardware that needs to be constantly maintained, cloud services allow businesses to store data and run software on remote servers. This not only saves money but also makes it easier to scale operations.
Rob McCormick understands the importance of cloud services for small businesses. In 2005, he founded Avatara to provide enterprise-level IT services to small and medium-sized businesses. After years in the IT industry, Rob wanted to change how IT services were delivered to smaller businesses. He created CompleteCloud, a solution that moved hardware off-site and into a data center, allowing businesses to avoid the high costs of buying and maintaining hardware.
Enhanced Security
Another essential part of future-proofing a small business is improving its cybersecurity. As cyber threats increase, small businesses must implement strong security measures to protect sensitive information and maintain customer trust.
Advanced IT solutions can provide businesses with better security features than traditional on-site systems. Many cloud services offer built-in security tools, such as encryption and secure access controls, which can prevent unauthorized access to important data. These solutions also provide regular security updates, reducing the attack risk.
Streamlined Operations with Automation
Automation is another way small businesses can prove their operations in the future. With the right IT tools, businesses can automate many manual tasks that would require much time and effort. For instance, customer relationship management (CRM) systems can help automate email marketing, sales tracking, and customer service. Payroll systems can handle employee payments and tax calculations without any manual input. These tools allow employees to focus on higher-value tasks, making businesses more efficient and productive.
Automation can also help small businesses maintain consistency in their operations. By reducing the risk of human error, businesses can ensure that tasks are completed accurately and on time. As a result, they can provide better service to their customers and improve their overall reputation.
The Road to Long-Term Success for Small Businesses
The future of small businesses lies in their ability to adapt to technological advancements and leverage tools that simplify operations, enhance security, and support growth. Small businesses can compete on a larger scale by adopting cloud technology, automation, and robust cybersecurity measures. Investing in the right technology today ensures that small businesses can continue to thrive, innovate, and deliver value to their customers for years.
Published by Charlie N.






