By: Jessica Williams
Liberian-American music artist and entrepreneur Bexter Richardson, known as “Bex,” has embarked on an ambitious journey to stimulate Liberia’s private sector through a groundbreaking initiative known as The $1 Billion Venture. This project, launched through Bex’s digital platform, the “B3X” app, is part of a five-year strategic plan to raise $1 billion by 2030. With a mission to fuel private sector growth, rehabilitate disadvantaged youth, and empower Liberia’s future generations, Bex’s venture is a blend of purpose-driven entrepreneurship and cultural dedication.
Drawing from his multicultural background and diverse music influences, Bex has made a name for himself as a versatile artist in the Afrobeats, Hip Hop, R&B, and reggae genres. His “Mr. International” album series reflects his global perspective, while his commitment to Liberia has deepened into a vision for economic and social transformation. “Liberia has been on the world’s list of poorest countries for too long, and I believe this venture can help create real, lasting change,” Bex explains. Through the B3X app, Bex invites supporters to join him in creating a new chapter for Liberia by contributing to a mission that he calls both his “life’s work” and “a moral imperative.”
The B3X app serves as the digital hub for The $1 Billion Venture, offering three subscription tiers that give members access to Bex’ music and content while directly contributing to the mission. Each subscription supports projects aimed at enhancing Liberia’s private sector, with funds directed toward initiatives in education, job creation, and small business development. Bex has developed this model as a sustainable alternative to traditional aid, empowering Liberians to build economic independence and resilience.
Photo Courtesy: Bexter Richardson
Central to Bex’s mission is his dedication to transforming the lives of disadvantaged youth in Liberia. Through the LiBx Records Foundation, which he co-founded in 2020, Bex has supported the rehabilitation, education, and career development of young people facing challenges such as drug addiction, limited educational opportunities, and economic hardship. “Our goal is not to offer handouts,” Bex explains. “We’re focused on giving young Liberians the tools to build meaningful lives, contribute to their communities, and become world citizens.” By channeling the revenue from the B3X app into local programs, Bex aims to extend these efforts and provide mentorship, vocational training, and economic opportunities for Liberia’s youth.
Bex’s entrepreneurial spirit is as robust as his artistic endeavors. In addition to his music career, he is the CEO and founder of Fourscore Technologies, a tech startup specializing in IT network and cybersecurity services. His experience in the tech sector has enabled him to approach the $1 Billion Venture with a practical, structured framework, ensuring that the funds raised through B3X are invested effectively and sustainably. Bex sees his dual roles as a music artist and entrepreneur as complementary, with both disciplines allowing him to connect with audiences on a global scale and drive impactful change.
Photo Courtesy: Bexter Richardson
The subscription-based model of the B3X app allows fans and supporters worldwide to participate in The $1 Billion Venture while enjoying Bex’s work. In an era where streaming has reshaped how artists connect with audiences, B3X provides a unique platform that allows fans to engage directly with Bex’s music and message. By subscribing, members gain access to exclusive content and become active partners in a mission to uplift Liberia’s private sector and its next generation.
While the journey is ambitious, Bex is unwavering in his commitment to The $1 Billion Venture. “I’ve dedicated the next five years to this goal, but my lifetime commitment will always be to Liberia’s future,” he emphasizes. With a vision of a more prosperous, independent Liberia, Bex believes that the time for action is now. His initiative seeks to reshape Liberia’s economy and the country’s narrative, showing that sustainable development can be achieved through creative and entrepreneurial efforts.
For supporters interested in joining Bexter Richardson’s mission, the B3X app is available for download. It offers exclusive access to his music and updates on The $1 Billion Venture. Subscribers can choose from three tiers, each designed to impact Liberia’s future meaningfully. This platform underscores Bex’s belief that, together, music and technology can create opportunities for economic growth, social empowerment, and a brighter future for Liberia.
To learn more about Bexter Richardson, The $1 Billion Venture, and the B3X app, visit Bexter Richardson’s website or connect with him on social media:
Through music, technology, and a powerful sense of purpose, Bex’s $1 Billion Venture stands as a beacon of hope and possibility for Liberia’s private sector and its young, aspiring citizens.
Published by: Josh Tatunay
