By: Marcy Paulson
Pet parents around the world long to support the wellness of their four-legged family members with a diet of wholesome meats, fruits, and vegetables. For five years, ZIWI Pets has scoured the globe for the technology that could offer devoted pet parents an affordable entry into alternative-to-raw nutrition.
“We are extremely proud to debut our all-new Z-MicroSteam process,” says Jessica Krueger, Senior Marketing Manager at ZIWI Pets. “This groundbreaking product is completely unique in the pet food sector. Delicate micro-steaming enables us to meet our customers’ needs for affordability and convenience while staying true to our brand promises for peak pet nutrition.”
ZIWI Pets never stops innovating
ZIWI Peak® emerged after two long years of trial and error. In picturesque Mount Maunganui, New Zealand, ZIWI noticed that a large number of pet food companies blended cheap fillers with New Zealand’s high-quality raw ingredients. These manufacturers used New Zealand’s reputation for ethically- sourced products to pass off processed kibble with little nutritional value as a balanced pet diet.
“We felt our beloved pets deserved better, so we set out to combine the nutrition of a raw diet with the convenience of scoop-and-serve pet food,” remarks Krueger. “Since then, we’ve kept innovating to bring only the best nutrition to every bowl. Innovation is part of the ZIWI difference, and our new steam-dried line proves it once again.”
New steam-drying technology preserves the freshness of premium raw ingredients
“Drawing from the popular recipes in our air-dried line, we crafted a new lineup containing high-fiber fruits and vegetables for dogs and whole fish inclusions for cats,” says Krueger.
“Discerning pet parents look for these inclusions in their food knowing that wholesome household fruits and vegetables and premium meats are the gold standard in pet nutrition. The Steam & Dried recipes allow us to continue offering industry-leading, ethically sourced New Zealand meat, organs, and bone to pet parents who want that scoop and serve convenience in the alternative-to-raw segment.”
ZIWI Peak Steam & Dried features three all-new recipes for dogs as well as three for cats. All use only the highest-quality raw meat, organs, and seafood inclusions.
Dog parents can choose between cage-free chicken with orchard fruits, grass-fed lamb with green vegetables, and grass-fed beef with pumpkin. As natural carnivores, dogs thrive on a diet rich in protein. That is why ZIWI Peak Steam & Dried recipes for dogs contain 85 percent premium animal ingredients.
In addition to protein, nutritious fruits and vegetables provide dogs with a natural source of fiber to support healthy digestion. Vitamins and minerals from superfoods such as pumpkin, spinach, kale, green beans, and beet greens benefit dogs just as much as they benefit their humans. The Steam & Dried recipes feature these vegetables along with apples, pears, blueberries, kiwi, and persimmons. These fruits and vegetables pack a powerhouse of vitamins A, B, C, E, and K, along with potassium, folic acid, magnesium, iron, and calcium. As a bonus, the recipes also include chicory root, a natural prebiotic that promotes the growth of beneficial gut bacteria.
ZIWI Peak Steam & Dried recipes for cats feature cage-free chicken with whole mackerel, grass-fed beef with southern blue whiting, and wild South Pacific fish. These blends offer 87 to 90 percent premium animal ingredients.
Seafood inclusions in the recipes comprise wild-caught whole mackerel, southern blue whiting, and hoki and sardines sourced from the waters surrounding New Zealand. All of these recipes provide cats with omega-3 and fish oil to support healthy skin and a lustrous, glossy coat of fur.
Exploring the all-new Z-MicroSteam process
ZIWI’s Steam & Dried process incorporates many of the wonderful components from its successful Z-TWINTECH technology. It takes that methodology and combines these with delicate micro-steaming to arrive at an all-new two-step process with a taste and texture that pets love.
“First, our nutritionists in ZIWI’s New Zealand kitchens delicately micro-steam a blend of premium raw ingredients to lock in freshness,” Krueger says. “Next, they cut the food into bite-sized portions and air-dry it to seal in nutrients.”
ZIWI’s tried-and-true air-dried range of products remains the peak of pet nutrition with a minimum of 96% meat, organs, bones, and New Zealand green-lipped mussels. The new Steam & Dried line offers better affordability due to the slightly lower inclusions of these ingredients. Furthermore, the innovative Z-MicroSteam drying technology pioneers a more efficient process that makes an alternative-to-raw diet accessible to more pet parents and retailers.
“When we combine delicate micro-steaming with gentle air-drying, we maintain the nutritional integrity of our premium raw ingredients to their fullest,” concludes Krueger. “The result is a convenient, affordable, and shelf-stable alternative-to-raw food with fruits and vegetables providing digestive support for dogs, and omegas and fatty acids offering skin and coat health for cats. Now, you can move into the alternative-to-raw segment in a budget-friendly way and still give your pet high inclusions of premium animal ingredients. If you’ve been searching for a pet food more nutritious than kibble, with less carbs than fresh, and with no prep necessary, look no further.”
Published By: Aize Perez
