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The Role of Creative Thinking in Business Administration

The Role of Creative Thinking in Business Administration
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By Matthew Obinna Chukwudi

In today’s world, business administrators require creative thinking to drive strategic decisions and innovative solutions for their businesses to thrive beyond their competitors.

Here are a few tips that ascertain that creative thinking is an essential skill for business administration.

  1. Decision-Making:

With the application of creative thinking, administrators can strategically think outside the box, analyze and implement possible choices, anticipate potential outcomes, and evaluate various perspectives to make official decisions that align with the organization’s goals.

  1. Marketing:

Creative thinking is not just a luxury, but a necessity. Business administrators equipped with this skill set are more adept at formulating and presenting conceptual ideas that resonate with target audiences. This ability is crucial when it comes to product management; through creative strategies, administrators can craft unique product offerings, understand the ever-shifting consumer desires, and position their products in a manner that appeals to the market’s demands.

Creative thinking helps business administrators to suggest conceptual ideas for product management, effective marketing, and customer service that will enable their businesses to stand out from their competitors, generate customers and become a strong brand.

  1. Teamwork:

Teamwork lies at the heart of any successful organization, and its importance is further amplified when creative thinking is involved. When administrators actively collaborate with employees, they create a symbiotic environment where ideas flow freely and are valued, irrespective of hierarchy. This inclusive approach not only draws out the diverse insights from various team members but also empowers them, reinforcing the belief that every opinion holds weight.

Moreover, by encouraging employees to share their creative ideas, administrators help in cultivating an environment where innovation becomes a collective endeavor. This sense of collective ownership and mutual respect drives motivation and ensures that employees feel personally invested in the company’s success. The result is a team that’s more engaged, motivated, and aligned in their goals.

  1. Innovation:

Just as Bill Gates said, “Innovation is the reason our lives have improved over the last century”.

Creative thinking helps business administrators to always come up with unique solutions and take critical decisions that will enable the business to succeed beyond the competition, adapt to market conditions, and sustain economic growth.

  1. Problem-Solving: 

When the business administrators can analyze the complex problems critically, evaluate current protocols and adopt unique approaches, this results in outstanding solutions that engender productivity, and overall organizational success.

  1. Flexibility and Adaptability:

In the ever-evolving landscape of business, adaptability is paramount. Creative thinking equips business administrators with the ability to swiftly pivot in response to unforeseen challenges or new opportunities. By fostering a mindset that welcomes change, administrators can devise alternative strategies, capitalize on emerging trends, and navigate uncharted waters with confidence. 

In summary, creative thinking plays a key role in business administration as it enhances decision-making, marketing, teamwork, innovation, and problem-solving, which help businesses to stay ahead of the competition.

The Role of Creative Thinking in Business Administration

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Matthew Obinna Chukwudi earned a Bachelor of Science in business administration from Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. He later ventured into creative art and established a media and entertainment company called Mattz Multimedia.

Matt Chukwudi is a film director, music producer, and an esteemed member of multiple professional guilds both in Nigeria and the diaspora, including the Association of Movie Producers (AMP), Actors Guild of Nigeria (AGN), Film Creative Minds Association (FCMA), Professional Cinematographers Association (PCA) and Nnewi Chamber of Commerce, Industry, Mines & Agriculture (NCCIMA). 

He has directed many globally recognized projects including four commercials for the biggest vehicle manufacturing company in Africa (Innoson Vehicle Manufacturing/ IVM) which were all aired on the biggest reality show in Africa, Big Brother Naija.

Matthew Chukwudi’s dedication and commitment to leadership and creativity have been recognized within the creative art and entertainment industry in Africa.



At the helm of Mattz Multimedia is the dynamic Matthew Obinna Chukwudi, founder and chairman. Under his leadership, the brand strives to provide services that are not just remarkable, but genuinely transformative. Mr. Chukwudi’s belief that “Excellence is achievable when one contends to be exceptional” underscores the brand’s dedication to fostering unique talents. Coupled with a team of experienced professionals and state-of-the-art facilities, Mattz Multimedia has positioned itself as a potter’s wheel for honing artistic ability and a launch pad for propelling talents into the spotlight.

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