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Utilizing Social Media in Real Estate: Expert Advice from Kevin Lee, CEO of InsightfulREI

Kevin Lee
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In today’s fast-paced and highly competitive real estate market, social media has become an indispensable tool for real estate professionals looking to grow their business. As the CEO of InsightfulREI, a property-buying firm based in Sacramento, CA, Kevin Lee is a seasoned expert in the field and knows firsthand the power of social media in real estate.

According to Kevin, “Social media is more relevant than ever. If you don’t have social media, you are falling behind. It’s not enough to only have a website in this day and age.” Many clients and prospects are no longer relying on email communication and are instead reaching out through social media platforms such as Instagram and Facebook. Having a presence on these platforms not only allows for another channel to reach potential clients, but also serves as a resource for others in the industry.

Kevin recommends being active on Instagram, Facebook, and Tiktok. He suggests focusing on video content, specifically reels and video posts, as this type of content is currently trending and highly engaging. For those who are new to social media or nervous about getting started, Kevin recommends starting with what you know and sharing your expertise. He emphasizes that it’s important to not worry about what others will think and to simply jump in and start creating content. With time and practice, you’ll find your presence and become more comfortable.

Kevin Lee

Sourced Photo

Many people wonder about the type of content they should post or how to create it. Kevin recommends starting with a simple approach and recording yourself for a few minutes speaking on a real estate topic you have expertise in. This video can then be edited and turned into smaller segments to post over the course of the week. Some examples of topics you could talk about include; explaining what real estate investing is, giving a market update, or providing tips on how to choose the right real estate agent. Another great option is to share before and after videos of properties, showcase house walk-throughs, or highlight positive testimonials from clients. The key is to focus on your strengths and share your knowledge with your audience. The possibilities for creating engaging content are truly endless!

Creating captivating content is crucial in increasing audience engagement and drawing in potential leads. To foster engagement, it’s recommended to incorporate questions in your posts, such as, “What’s your favorite aspect of this home tour?” This prompts your audience to interact with your content. Additionally, utilizing interactive story posts with polls and multiple-choice questions can also contribute to higher engagement rates.

For busy real estate professionals, it can be challenging to find time to create content. Kevin Lee suggests time blocking, dedicating a few hours a week to creating content. It’s important to prioritize this time in order to stay relevant in today’s digital landscape. Whether it’s shooting a video, taking photos or brainstorming content ideas, making a conscious effort to allocate this time can pay off in the long run. The key is to ensure a consistent presence on social media, as this can greatly benefit your real estate business.

Starting your own social media journey is a great way to understand the platform and how it works. If you have the time and enjoy creating content, then that’s great! Keep going. On the other hand, if you’re struggling to find the time, hiring a social media team can be an excellent solution. Simply provide them with videos or photos you’ve taken throughout the week, and they’ll take care of the rest, splitting up the content and posting it on your behalf. This way, you can ensure a consistent online presence without having to spend too much time on social media.

Social media truly is a powerful tool for real estate professionals looking to grow their business. By focusing on trends and sharing your expertise, you can build a strong online presence and attract new leads. Anyone can master social media and reap the benefits in their real estate career. By keeping your content fresh and relevant, you’ll be able to capture the attention of your target audience and keep them engaged with your brand. Be consistent with your posting schedule and interact with your followers by responding to comments and direct messages. Building a community on social media will help you establish yourself as an expert in your field and keep your followers coming back for more.

If you need any further information or wish to receive feedback about this subject, Kevin is offering personal coaching sessions to assist real estate professionals in achieving their goals. These one-on-one sessions provide a unique opportunity for personalized support and guidance on the path to success. Reach out to Kevin on his social media @insightfulkevinlee or email


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