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Unlocking Business Growth through the Know, Like, Trust Principle with Dr. Tamara Patzer

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Dr. Tamara “Tami” Patzer, a seasoned expert in the realm of business, highlights the indispensable worth of customer relationships in ensuring long-term business success. One psychological concept she vigorously advocates is the “Know, Like, Trust” factor. By fully grasping this principle, enterprises can cultivate positive affiliations with their audiences, spurring business growth. Conversely, undermining this factor can lead to detrimental ramifications, resulting in business loss.

The Know, Like, Trust factor is a tripartite psychological principle that delineates the stages customers’ journey through while forging brand relationships. Crucially, these stages are sequential and interconnected.

First and foremost, customers must be aware of the company’s existence. Advertisements, active social media engagement, and word-of-mouth endorsements can serve as effective means to achieve this. In this stage, procuring brand visibility and recognition is imperative.

Subsequently, once aware, positive sentiments toward the enterprise must be fostered within the customers. Distinguished customer service, delivering superior products, and connecting with customers on a personal level play a pivotal role here. Earning likeability demands unwavering dedication and a sincere drive to meet customer satisfaction.

The final stage centers on instilling trust. Enterprises can earn customer trust by consistently fulfilling promises, maintaining transparency, safeguarding confidentiality, and illustrating field authority. Trust is the cornerstone of enduring customer rapport, impacting loyalty and advocacy extensively.

Prominent industry figures have credited their success to the application of these principles in their business strategies.

Steve Jobs, a perceptive advocate of personalization in customer relations, emphasized, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

Former Starbucks CEO Howard Schultz underscored consistency’s role: “Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is built on trust.”

Richard Branson, a stalwart of transparency, argued for simplicity, saying, “Complexity is your enemy. Any fool can make something complicated. It is hard to keep things simple.”

Finally, Amazon’s founder, Jeff Bezos, stood firmly for customer-centricity, citing, “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to ensure every important aspect of the customer experience improves.”

Observing the strategies and ideologies of these industry leaders can provide valuable insights into maximizing the potential of the Know, Like, Trust factor.

Nevertheless, the violation of these principles can result in detrimental consequences to your business. Deception of customers, inconsistencies in delivery, and poor communication can all critically damage the rapport with your audience and lead to significant business loss.

Hence, the Know, Like, Trust Factor is critical to brand appreciation. If businesses can successfully guide their customers on this journey, establishing a solid foundation of trust, then the potential for growth is unlimited.

With extensive experience in the field, Dr. Tamara “Tami” Patzer offers invaluable guidance. As she confidently asserts, “When people feel like they know and like you, trust follows. It becomes the bedrock of your success.”

Are you ready to employ the Know, Like, Trust factor in your enterprise and elevate your business to remarkable heights? Find out more by connecting with Dr. Tamara “Tami” Patzer on Facebook @tamaraptazer.

For a daily dose of inspiration and valuable insights, connect with Tamara Patzer on Facebook. Explore the depths of her expertise and learn more about her at, where success strategies are unveiled at To delve into her professional journey and achievements, visit her LinkedIn profile.


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